Join the Insiders Coaching Club

Expert, Affordable Coaching For Motivated Kidlit Writers

with Valerie Heller & Kate Penndorf

Who It's For: Writers who are tired of going it alone, and seeking the support, inspiration and expert advice that only real coaching can provide.

What It Does: You'll join a community of like-minded authors for daily activities, MasterCraft workshops, events and discussion, led by two accomplished authors and editors.

What You Get: Lifetime Access to all the recordings for each month you participate, including MasterCraft workshops, editing calls, special events and more.

JOIN NOW!

Your coaches are ready.

Your community is ready.

Your exciting future as a writer is ready.

Are You Ready?

Writing doesn't have to be a lonely, uncertain slog. It should be joyful and empowering, with a community of like-minded writers who have your back, and expert authors and editors ready to teach you something new and exciting every day.

The Insiders Coaching Club is what writing should be. And now, you're invited to experience it for yourself.


A full month of coaching, instruction and community - for less than the price of a daily cup of coffee.

Meet Kate Penndorf & Valerie Heller, two craft experts who make even the most difficult writing topics accessible and easy to grasp.

Kate & Valerie are founders of the thriving community Much Ado About Writing.


Kate is a published middle grade author, writing coach and developmental editor. Valerie is a writing instructor, workshop presenter and a lead writing coach for the Bloomberg Arts Internship Program in Baltimore.


Both are contributors to Children's Book Insider and have served as active leaders in their regional SCBWI chapters.

Each month, Kate and Valerie will lead you on a fun, guided journey to sharpen your writing skills, improve your works-in-progress and connect with a vibrant community of like-minded authors.

★ ★ ★ ★ ★

One of my takeaways is that I can trust this community.

The teaching calls are superb, everybody has respect for each other’s writing as seen in comments and feedback, kindness is rampant through support given to fellow creators and all the while Kate and Valerie use their expertise to listen, respond and help. I am glad to be here.

GLENNA R.

★ ★ ★ ★ ★

I love being connected with this group!

I have learned so much from each of you, your writing, the games and sprints and everything in between. I think all of us look at our own writing with doubt and skepticism and then you come here to this group and the genuine comradery changes those feelings to conviction and belief.

A safe and encouraging place. I have learned so much more than just craft.

TRACI E.

★ ★ ★ ★ ★

What an exciting place that Kate, Valerie, Jon, and Laura have built for us!

It’s a place not just for learning about craft, and developing our skills, but to create a supportive and FUN community.

ANN L.

Each Month You'll Get:

A full MasterCraft Webinar where Kate & Valerie do a deep dive into the month's topic

This exceptional teaching is worth more than the cost of the entire month!

Live editing calls to get and give feedback about works-in-progress.

Live Game Nights - fun events packed with learning and discovery.

Laura Breaks It Down, with CBI Publisher Laura Backes. Laura digs deep into her favorite picture books explaining what makes them great.

Interactive writing exercises that connect you to community members - and get great feedback on your writing.

Live Office Hours to get personal attention from Kate and Valerie and have all your questions answered.

...and much more!

Stay a member for as long as you like - and you'll always have access to the recordings and activities for the months during which you were active.

Join Now for Just $67 a month!

You're locked in for this low price for as long as you stay a member.

Cancel anytime.

Full Calendar of Daily Events

Private Message Board to Connect, Critique and Get Help

Give it a shot - we know you'll love being part of this warm and welcoming community. If you want to continue, you'll be automatically billed for each new month. If you want to cancel, just let us know and you won't be billed any longer - and the content from the months you were active will be yours to keep!

We can't wait to welcome you to the

Insiders Coaching Club!